Open houses in Phoenix have always been a great method for home sellers to showcase their houses and attract as many homebuyers in Phoenix as possible. If you are asking whether or not open houses are effective, the answer is simple: Yes.
According to the Zillow Group of Consumer Housing Trends, about 63% of sellers in suburban areas, and 72% in urban areas hold open houses. That means that open houses are still popular due to their effectiveness. Not only do you build relationships with the buyers, but also trust.
As a result, sellers that have open houses have a better chance of finding interested buyers.
But first of all, what is an open house?
An open house as the name implies is an event that allows buyers to openly visit the houses in Phoenix they want. It is also a big opportunity for real estate agents to meet with people, and build relationships on the site.
The goal is to impress people who are interested in the house, showcasing the house its features and what it can offer. In 2019, the National Association of Realtors cited that these houses spend less time on the market than houses that do not host open house events.
but what are the benefits you might say?
Well, the people that participates in open houses are only the people thinking of buying your house.
You won’t have to worry about roamers, but people who genuinely want to see what the house is like. Agents get to meet with each other, and with possible customers, building relationships in the process.
You can also Host private showings
Private showings are mostly hosted by an agent, and the buyer they represent. As a result, these are usually people with a higher-intent of buying your house. They are able to tour the entire property with the guidance of their real estate agent.
It also allows for sellers to meet buyers on a deeper, and most personal level and the same can be said about the agents. they are there to guide them and make sure that the house aligns with their needs.
Open houses and private showings are great methods to initiate a relationship with homebuyers in Phoenix in general. It allows the seller to know the buyer personally, and for the agent to better define the need of their clients.
It is not only the house that you are showcasing but also yourself. As mentioned before, relationships build a sense of trust that eases the process of buying a house. Just like any salesman, you want to impress your customer with your offer!